Weavers

Magento creates a powerful and robust ecommerce store

The challenge

Weavers is a family run independent wine merchant, based in Nottingham. The company wanted to update their current online offering to include mobile responsive templates and improve their customer journey. Weavers’ original website was built using Magento, and as a cost-effective solution, it was our job as Magento experts to work with an inherited code base and upgrade their store to an updated Magento platform. With a plethora a (tasty!) wine to choose from it was important the website was powerful enough to handle the product catalogue. Our client provides service to both retail and trade customers, so it was important that the website could handle a complex shipping matrix with various levels of discount and user groups.

What we did

We took the customer’s pre-existing code base ironing out any vulnerabilities and making it more secure. Our Magento certified developers upgraded their Magento version to 1.9, increasing performance and speed. To enhance the customer journey we reduced the checkout process to just one page. We also increased the client’s direct marketing function by integrating the site with MailChimp, ensuring email campaigns are able to be actioned efficiently.