Embody
New Magento 2 sites for Embody's UK brands
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KEY RESULTS
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%Increase in group sales
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Increase in new orders
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%Increase in new users
BACKGROUND
Giving Embody the power to go from strength to strength.
Aristoc, Berlei, Pretty Polly, Gossard and Chipmunks are all well established brands, but each has a different story to tell. Having successfully launched three multi-lingual and currency M2 sites for Embody's Austrian sister company, The Huber Group, Absolute were asked to use our technical expertise and strategic capability to design and build their UK brand sites:
Aristoc,
Berlei,
Pretty Polly,
Gossard,
Chipmunks.
BRIEF
We undertook a comprehensive UI planning phase for each site, then translated these into individual designs concepts for each ‘storefront’ in line with their brand guidelines—all managed within a single M2 instance.
Embody wanted us to help deliver economies of scale and support with the admin of the sites across their marketing teams. We set about creating a uniform navigation structure, supplemented by a series of widgets, that we
designed to enable each site Admin to customise their navigation as required. In addition, all the sites needed to integrate with a Product Information Management (PIM) system in terms of populating content.
HOW WE HELPED
Before our solution, the different buying journeys across the brands meant that the incumbent PIM system didn’t allow for a unified and seamless distribution of site content.
The flexibility that M2 offers allowed all content areas to be standardised, whilst still showcasing the strength of each brand as they continue to dominate the marketplace. In addition to streamlining site population for all the Magento storefronts, building upon the successful integration into the existing PIM we had developed for Aristoc, we were also able to standardise the distribution of their products, allowing for greater productivity within the group’s central warehouse.
CASE STUDIES
Pantherella
Magento 1 migration, front-end development, and Magento 2 support for sock manufacturer Pantherella. Learn more about our work with Pantherella.
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Magento -
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Support
Fired Earth UX Improvements
Absolute worked with Fired Earth to deliver a programme of UX improvements.
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Magento -
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Support
Furnify
A modern homepage redesign with customer UX in mind, from design stage to using Magento 2’s powerful pagebuilder to make use of the latest functionalities.
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Magento -
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Support
SGS Engineering
Magento 1 to Magento 2 Open Source Migration Success for SGS Engineering.
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Magento -
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Support
Fired Earth
A design and user experience study for a legendary lifestyle brand plus migrating their ecommerce store from Magento1 Enterprise to M2 Commerce Edition.
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Magento -
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Support
Powerful UK
Launch control for a 4x4 parts Magento 2 store.
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Magento -
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Support
Stonecrete Direct
Magento 2 support services for the construction sector. Stonecrete Direct is an established building materials company specialising in the manufacturing and supplying of cast stone and concrete materials, catering to both B2B and B2C sectors.
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Magento -
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Support
CONTACT
Get in touch to see how we can build you a Magento or Shopify site or maybe support you in the day-to-day running of your existing site.
Please get in touch for a no obligation, highly accurate estimate and timeline for a new Magento or Shopify eCommerce site.
