Absolute are an experienced user experience (UX) design agency with roots built on traditional design processes. We specialise in Magento and Shopify eCommerce platforms and have a proven methodical approach that ensures your brand positioning is successfully delivered. Our user focus helps to ensure a solid foundation for growth.
As part of the discovery process, we would aim to create an effective customer engagement strategy, kicking off with user surveys to canvas opinions and undertaking user interviews focusing on customer mission maps to glean information about real users perspectives, providing we have a reliable set of user data to work with.
We would therefore qualify this in the workshop by conducting user research and asking you about your business and your customer data to understand how you communicate with your customers (are the customers used to receiving emails from you, seeing you in person?), how well organised the data set is (e.g. has the customer data set been segmented into groups?) and most importantly, how well you know your online customers (regular communication to groups of users is ideal here) so we have a sufficient and reliable set of user data and resources to undertake these tasks successfully.
We’d reach out to your customers and prepare for follow up meetings to undertake user interviews whereby we could assign a few customer mission maps for willing participants, noting any pain points encountered through these journeys and gathering views on the business from a user perspective.
It is a visual and interactive process that encourages team members to contribute their thoughts and insights. During affinity mapping, individual ideas or data points are written on sticky notes or digital cards, and then they are grouped together based on their similarities or related themes. This process helps to identify patterns, connections, and relationships within the data, enabling teams to make sense of complex information and gain deeper insights.
Affinity mapping promotes creative problem-solving, facilitates group decision-making, and encourages a shared understanding among team members. By visually organising information through affinity mapping, teams can better analyse and synthesise data, leading to more informed and effective decision-making in various domains such as user experience design, research, brainstorming, and project management.
We can track key metrics like the number of visitors, their demographics, and the sources of traffic. Additionally, analytics can provide information on user engagement, such as time spent on pages, click-through rates, and conversion funnels, enabling businesses to identify areas of improvement and tailor their website to meet user needs. By analysing website analytics, businesses can gain a deep understanding of user preferences, optimise the user experience, and ultimately drive better results, whether it's increasing conversions, improving engagement, or enhancing overall website performance.
They are created to develop a deeper understanding of the users and their needs, motivations, behaviours, and goals. UX personas provide a human-centred approach to design by personifying the target audience, helping designers and stakeholders empathise with the users and make informed decisions. Personas typically include demographic information, such as age, gender, occupation, and location, as well as psychographic details like attitudes, preferences, and pain points.
They are often accompanied by a name, photo, and a brief narrative that brings the persona to life. By referencing UX personas throughout the design process, designers can align their decisions with user needs, enhance the user experience, and create products or services that resonate with the intended audience.