Image colour correction for eCommerce websites
Absolute have over 25 years' of experience in image colour correction, image manipulation and print management, meaning we can help and advise throughout the process.
Is colour accuracy critical when it comes to your marketing material? For clients such as fabric manufacturers, furniture makers and clothing companies, colour accuracy is key when it comes to their marketing material, so our role is to ensure that all the images we manage, accurately represent the colour of their products.
COLOUR MATCHING
If the colour of your products need to be accurate, send us all your swatches and imagery and we will manipulate the images and match the colours using our certified inhouse FOGRA printer.
COLOUR CHANGING
If you have several colour variants of your product, but only the one image, send us the image and your colour swatches and we'll change the colour of the products so they accurately reflect the physical product.
IMAGE MANIPULATION
So many eCommerce websites are let down by low quality product imagery, but our colour experts can edit, manipulate your product images to help elevate the look and feel of your website without having to have an expensive photoshoot.
CUSTOMER SATISFACTION
Stop products being returned with accurate colour matching.
Image colour correction is so important if you are selling colour specific products online, In order to manage customer expectations, it’s vital that the colour of your product images accurately reflect the colour of your physical products. If the product images online look they are in real life, it will decrease the likelihood of returned products and result in happy customers!
COLOUR MATCHING PROCESS
Our process for critical colour matching involves receiving the digital files and collating and outputting them onto our inhouse FOGRA certified proofer.
Each image is cleaned up and colour corrected so the colours within the image accurately match the colours of the physical products. Because our FOGRA certified proofer is calibrated to match leading print suppliers print profiles, we can guarantee accurate colour reproduction on press.
The advantage of this, as well as peace of mind, is that colour critical work can be processed and printed without the need to ‘chase’ colour, saving valuable time and money.
THE IMPORTANCE OF PRESS PASSING
Absolute have been overseeing press passes for our clients for the past 25 years and there isn't much we haven't seen.
To the untrained eye, it can be easy to miss moirés, scratches and colour imperfections. This press pass stage is where our colour experts will work with the press minder to tweak the colours of the press to make sure the final printed sheet matches the colour of the approved proof, ensuring that all these variables that can affect the end result don't go unnoticed.
CONTACT
If you’ve got colour critical products to be shown either online or within printed marketing collateral, contact us so we can help you with your next project.
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