WinTech & King Racing
Creating a dual branded, non-transactional Shopify site.
Services Used
Client Link
BACKGROUND
WinTech is a global leader in rowing equipment, serving customers and distributors across multiple continents. Their previous website, built on a headless platform with a wordpress backend, had become increasingly difficult to manage, update, and scale for international requirements. WinTech sought a new solution that would provide flexibility, improved content management, and a robust foundation for future growth.
BRIEF
WinTech approached Absolute with the objective of migrating their website to Shopify.
The goal was to create a modern, non-transactional site that could support co-branding, distributor management, and multi-language content, while also ensuring GDPR compliance and ease of use for both the WinTech team and their global distributor network. The new platform needed to be intuitive, visually engaging, and ready to support WinTech’s expanding international presence.
HOW WE HELPED
Absolute managed the project from initial planning through to launch, taking responsibility for data migration, bespoke design, and technical implementation. Our team recommended Shopify for its reliability, scalability, and user-friendly content management, ensuring WinTech could efficiently update site content and manage distributor information in-house.
Design
We delivered a bespoke homepage design that allows for co-branding in headers and footers, ensuring both WinTech and their sub-brands are well represented. The theme was customised with WinTech’s branding, imagery, and colour palette, while also providing flexibility for future updates. Distributor pages and restricted content areas were created to support the needs of WinTech’s international partners.
Integrations & Features
The new site includes a geolocation system to direct users to relevant content and distributors, as well as multi-language support to cater to WinTech’s global audience. We set up metaobjects for structured data management, integrated a newsletter sign-up with Mailchimp, and implemented GDPR/cookie compliance.
Typically Shopify sends all contact enquiries to a single email address, but with WinTech’s global distributor network, any enquiries needed to be sent directly to the relevant distributor based on the customer’s location. We developed a system to handle this requirement, as well as send the customer an email confirming their enquiry had been received and would be responded to shortly. All enquiries are additionally stored in the Shopify admin so there is a record and information about the number and nature of enquiries can be determined.
Finding a dealer globally was an important aspect of the site, and we built a system to make management of dealers and their teams as simple as possible for the WinTech admins. The site detects the visitor’s location and highlights the closest dealer, but the customer can search alternative locations if they like.
TESTING & LAUNCH
Absolute provided a staging environment and source control to ensure a smooth development process. Rigorous frontend and backend testing was carried out to guarantee site reliability and a seamless user experience. SEO continuity was maintained through 301 redirects, and the site was launched on schedule, ready to support WinTech’s global marketing efforts.
LONGER TERM
The site was built knowing that the longer term plan was to allow each regional distributor to have their own version of the site and customise to better suit their market. The US team already has theirs in place and the goal is to launch French, German, Spanish, Polish and Chinese versions of the new site to allow greater depth in translations and market specialisation.
CONTACT
Get in touch to see how we can help you with your Shopify Plus site or maybe support you in the day-to-day running of your existing site.
For a no obligation, highly accurate estimate and timeline please contact us.
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