BACKGROUND
Marketing concept for Hillarys.
Producing work for a household name such as Hillarys was an exciting proposition. They asked us to create a dynamic direct mail piece for their Spring launch, one of the key cornerstones of their annual marketing campaign. Three specific demographics were to be targeted, so they needed one creative approach, which could be customised to address the three very distinct customer groups. Oh, and because they were going to be mailed to 300,000 homes, the design had to be cost-effective too!
HOW WE HELPED
We began by drafting various concepts for presentation, each campaign message needed to be presented clearly but framed within a very structured visual hierarchy.
The chosen concept incorporated a ‘flip’ mechanism to boost reader engagement and help place the delivery of the messaging. The complete mailing project incorporated a printed envelope, six page leaflet and accompanying ‘punch-out’ circular voucher, fitting with the theme, and involved producing three versions, each presenting different propositions for their defined audiences.
CONTACT
For a FREE Brand Review, get in touch with us.
CASE STUDIES
Sports Sleep Coach
Sports Sleep Coach sought a graphic design agency that could unify their brand and oversee the entire process from design to print.
-
Creative
WinTech Racing Brochures
Helping WinTech Racing get in front of their competition with large multi-page brochures, regatta flyers and interactive PDF's.
-
Creative
Daymark Labels
Undertaking a rebranding project for Daymark Labels was an exciting opportunity to help elevate their brand and strengthen their online presence in the label manufacturing industry.
-
Creative
BSI Group
Raising the standards of BSI's labs and offices by developing a cohesive and immersive brand experience for both employees and visitors.
-
Creative
Nottingham Tram (NET)
From branding to advertising, we’re helping Nottingham’s tram move forward.
-
Creative
Total Computers
By consistently refining and optimising their dynamic workspace, Total Computers can ensure that it continues to innovate and inspire their employees and clients.
-
Creative
Again Faster
A brand refresh and roll-out for a dynamic gym equipment retailer.
-
Creative
Villa Nova
Image colour correction, pattern book designs and collection brochures for a leading fabric and wallpaper manufacturer.
-
Creative
Greenwood Academies Trust
Creating a new vibrant and engaging brand style for their prospectuses that reflected the vision of all their academies.
-
Creative
AesthetiCare
Providing a wide range of branding and a content-based website for leading aesthetic company.
-
Creative