Copy and Content

OVERVIEW

The copy on your site, marketing materials and social pages are the voice of your brand. They’re the start of a conversation with your customers where they get to know you and your products.

Website content, social media campaigns and original content are great for boosting your SEO and engaging with new and existing customers. We can create everything from a brand tone of voice guide and marketing copy to blogs and tweets that will boost your brand.

TONE OF VOICE

Giving your brand a tone of voice strengthens your business character. Setting you apart from the competition, building brand recognition and establishing a consistent way of communicating across different marketing channels - regardless of who’s writing for your brand. We can even edit and rewrite existing web content to ensure it suits the brand and the intended audience.

KEYWORD ANALYSIS

We’ll review your current keyword strategy, as well as looking at that of your competitors, and thoroughly research phrases that will prove the most effective for your business. This can also be used to inform your website structure, content planning, meta data, tone of voice and SEO strategy, as well as being included in your website content.

CONTENT PLANNING

Working closely with you, we will create a content plan that spans your website and social channels.

This plan is designed to meet your specific business needs, whether that’s to increase web traffic, brand awareness or boost sales conversions. Content planning is more than blog creation; it’s keyword analysis, social calendars, newsletters and press releases. Our talented team can handle your business content in-house.

COPYWRITING

When it comes to creating your new website, the web copy is just as important as the design.

It is so much more than just the content on your website. It sums up your business, giving your brand character, grabbing attention, engaging users and inspiring action, at the same time clearly communicating who you are and what you’re about. Optimised copy is vital to website success and small start-up businesses often need an SEO boost to help them climb the Google rank. We can help establish your business keywords and place them in the correct places on your website for heightened optimisation. Need your web copy writing for you? Or brand taglines and keyword analysis? We can handle all that in-house.

CONTACT

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