Floor Giants, an established UK flooring business, launched a new Magento 2 website to better serve their customers. They partnered with Absolute to realise their vision.
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Floor Giants approached Absolute with the desire to build a Magento 2 site which better reflected their sector requirements, with additional features to expand on their existing printed catalogue and ‘brick & mortar’ stores as the business develops.
With a limited budget, the decision was made for the site to be theme based, using Porto, a flexible theme which includes a wide range of base functionality.
For the site to better suit the ‘floor covering’ sector, specific development was to be included:
Flooring Calculator: An intuitive calculator on product pages helps customers determine the needed quantity of flooring and total cost, including an option to factor in 10% waste.
Store Locator: Integrated with Google's API, the store locator allows customers to easily find their nearest Floor Giants store directly on the website.
Sample Selector: Customers can effortlessly add free samples to their basket with a single click.
Understanding Floor Giants' budget constraints due to expansion, Absolute tailored the project with a theme-based approach.
Due to expansion of the business and the opening of physical stores, Floor Giants were under a restrictive budget for their Magento 2 site. Following the initial assessment, Absolute tailored the project by adopting a theme based approach,with a few bespoke tweaks to make the site more image focused, allowing Floor Giants to advertise their extensive range of products at a glance.
Absolute managed the Magento 2 project from theme selection, build and then go live, ensuring a seamless experience - all while building specific capabilities for customers to get the most out of the website.