Ella James

With product data exported from Magento being in a completely different format to Shopify’s accepted format, the most significant part of the migration was to convert the data in order to populate the new website with products. This also included importing all options for configurable products and product descriptions etc. Ella James also heavily relies on a complex warehouse integration with Hallmark. Absolute worked closely with Hallmark to configure the integration into Shopify, ensuring a smooth transition for the fulfilment of orders. Again, close detail was paid to ensure the required data for Hallmark fulfilled inventory was successfully imported from Magento to Shopify. We also undertook thorough testing to ensure the warehouse integration worked as required.

EllaJames.co.uk now benefits from a sleek, contemporary theme that really showcases the luxury feel of the brand. It’s a vast improvement from the style of their ageing Magento 1 site, and the theme also integrates their Instagram feed. Shopify offers an attractive, easy to use back-end interface, making it easy for the client to manage inventory and add / update content and layouts. Taking into account the requirements of the migration, Shopify also offered a considerable cost saving with a budget of under £4K.